by | Aug 5, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
It’s passé to say that over the last 16 months we have seen everything about business change including paper prices and availability. Having been in the printing industry for over 30 years, I can say that we have never seen a market for raw materials (think paper) as... by | Jan 18, 2021 | Blog, CONNECT MAGAZINE, CUSTOMER EXPERIENCE, DIGITAL MARKETING, DIRECT MARKETING, Marketing, STRATEGY
A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming... by Admin | Jan 4, 2021 | Blog, CONNECT MAGAZINE, CUSTOMER EXPERIENCE, LARGE FORMAT PRINTING
At NextPage we do a lot of projects that deserve a spotlight. As with other idea people, we believe the sharing of ideas can have a major effect on the creative process. We hope that some of our most enjoyable and sometimes ambitious projects may spark something in... by Admin | Oct 26, 2020 | Blog, CONNECT MAGAZINE, CUSTOMER EXPERIENCE, LARGE FORMAT PRINTING
At NextPage we do a lot of projects that deserve a spotlight. As with other idea people, we believe the sharing of ideas can have a major effect on the creative process. We hope that some of our most enjoyable and sometimes ambitious projects may spark something in... by Admin | Feb 25, 2020 | Blog, BRANDING, CUSTOMER EXPERIENCE, GREEN PRINTING, Marketing, STRATEGY, VISION & VALUES
Earlier this year, Larry Fink, CEO of Blackstone, caused a stir in the business world when he published a letter highlighting the positive relationship with purpose and profits, suggesting that CEOs should rethink their business model to deliberately link purpose with... by | Oct 31, 2018 | Blog, CUSTOMER EXPERIENCE, SALES STRATEGY, VISION & VALUES
Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online shoe and clothing giant Zappos, helped build a billion dollar company around this premise. His call center staff spends a longer than-average...
