by | Aug 9, 2018 | blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Customer engagement is of critical importance for the growth of any business. It’s virtually impossible to build loyalty with disengaged customers, which means that if you fail to engage your audience in a meaningful way and establish emotional connections with them,...
by NextPage | Apr 19, 2018 | EMAIL MARKETING, LEAD GENERATION
When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of...
by | Mar 13, 2018 | blog, EMAIL MARKETING, LEAD GENERATION, Marketing, PERSONALIZATION
Email marketing is a terrific method of keeping in touch with your active customers. It works especially when combined with direct mail. However, the CAN-SPAM Act of 2003 legally requires you to give people the option to unsubscribe from all emails and you have to...
by | Oct 24, 2017 | BRAND ASSET MANAGEMENT, BRANDING, INFOGRAPHIC, MULTI-CHANNEL MARKETING
In the age of consumer connectivity, the key to staying engaged with your customers is straightforward – keep it simple. According to “The Customer in Context” study by the CMO Council and SAP Hybris, only 15 percent expect brands to be everywhere – but they do want...
by Admin | Jun 20, 2017 | DIGITAL MARKETING, DIRECT MAIL, NON PROFIT
Last week on June 15th we held a seminar in our offices for nonprofit marketers and directors entitled “How to Grow your Donor Base to Create a Monthly Giving Machine” presented by Erica Waasdorp of A Direct Solution. One of the topics that Waasdorp touched on, was...
