Benefits of Engaging Customers Through Direct Marketing
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Benefits of Engaging Customers Through Direct Marketing

Customer engagement is of critical importance for the growth of any business. It’s virtually impossible to build loyalty with disengaged customers, which means that if you fail to engage your audience in a meaningful way and establish emotional connections with them, they’ll churn very soon. For example, a Gallup research study has shown that companies...

4 Best Practices of Email Lead Nurturing
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4 Best Practices of Email Lead Nurturing

When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of the next few months, he will receive additional personalized emails...

5 Ways to Decrease Your Email Unsubscribe Rates
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5 Ways to Decrease Your Email Unsubscribe Rates

Email marketing is a terrific method of keeping in touch with your active customers. It works especially when combined with direct mail. However, the CAN-SPAM Act of 2003 legally requires you to give people the option to unsubscribe from all emails and you have to fulfill those requests within 10 business days. This doesn’t have...

Survey Shows How Consumers Engage With Brands
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Survey Shows How Consumers Engage With Brands

In the age of consumer connectivity, the key to staying engaged with your customers is straightforward – keep it simple. According to “The Customer in Context” study by the CMO Council and SAP Hybris, only 15 percent expect brands to be everywhere – but they do want options. The survey, which gathered insights from more...

Posted by October 24, 2017June 19, 2019
How Many Times is Too Many Times For a Nonprofit to Ask For a Donation?
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How Many Times is Too Many Times For a Nonprofit to Ask For a Donation?

Last week on June 15th we held a seminar in our offices for nonprofit marketers and directors entitled “How to Grow your Donor Base to Create a Monthly Giving Machine“, presented by Erica Waasdorp of A Direct Solution. One of the topics that Waasdorp touched on, was how often should you reach out to your supporters to ask...

Posted by June 20, 2017June 19, 2019
Where Marketing Fits Into The Small Business Mix
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Where Marketing Fits Into The Small Business Mix

Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts are effective, while 10 percent know they aren’t. But don’t fear, they still...

Posted by May 16, 2017June 19, 2019
119 Reasons Why Email Is Still a Marketing Juggernaut
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119 Reasons Why Email Is Still a Marketing Juggernaut

In 2009, the Wall Street Journal’s Jessica E. Vascellaro stated that “email has had a good run as king of communications. But It’s reign is over.”  She assumed like others that services like Facebook, Twitter, Slack, Snapchat, instant messaging and texting would render it obsolete. But in 2017, email is here to stay, and is stronger than ever. Here’s...

Posted by April 4, 2017April 4, 2017
5 Benefits of Incorporating a Multi-Channel Marketing Program
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5 Benefits of Incorporating a Multi-Channel Marketing Program

According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Incorporating a multi-channel marketing program can greatly enhance your chances of success, and here are 5 great reasons to get started now: Improved Customer Perception. Customers who...

Posted by February 2, 2017June 10, 2019
Use these 3 Marketing Channels Together for Increased Conversions
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Use these 3 Marketing Channels Together for Increased Conversions

                The famous quote by the philosopher Aristotle goes “The whole is greater than the sum of its parts.” I’m sure he wasn’t referring to direct mail, email, or digital internet advertising, but this quote certainly applies for these three marketing channels. As marketing channels become more refined in...

Posted by January 31, 2017January 18, 2018
Netherland’s Retailer Personalizes 98% of Outbound Email
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Netherland’s Retailer Personalizes 98% of Outbound Email

I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega retailer infused relevancy into its marketing campaigns on a massive scale...