The Role of Commercial Print in Higher Education
In this age of digital marketing and social media, sometimes it may seem hard to notice how the role of traditional print materials can be either helpful or even play an integral part in the higher education recruitment strategy.
Direct Mail Strategies to Enhance Enrollment during Open Enrollment Periods
The open enrollment period is the most critical time for health insurance providers. It stands as a particular window through which it can gain new members, retain those it has, and make people take positive actions.
How Targeted Direct Mail Educates Members About New Health Plans
Educating members on new health plans is one of the most important yet cumbersome tasks for health insurance providers. Many times, it is quite hard for members to make sense of complex healthcare terminologies and efficiently compare options.
Netherland’s Retailer Personalizes 98% of Outbound Email
I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega retailer infused relevancy into its marketing campaigns on a massive scale […]
Personalized Marketing: What You Need to Know!
Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention. You might have the exact product or service a customer desires, but if you […]
The Hidden Value of Marketing Automation Software
Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that have previously been performed manually, allowing them to become much more efficient. In addition, marketing campaign automation also creates opportunities for numerous new marketing processes that boost the cost-effectiveness, efficiency and reach of overall marketing […]
Powerful Data-Driven Charts for Mail and Email Marketing
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking, which makes this the perfect time to consider what data you have and how you […]