by Randy Smith | Aug 7, 2025 | DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
Connection Is the New Conversion: How Personalization and Print Drive Results In a world overwhelmed by digital noise, personalization and print is no longer optional – it’s essential. Mass-blasted campaigns are losing effectiveness. What matters today is... by Jennifer Turgeon | Dec 18, 2024 | DIRECT MAIL, DIRECT MARKETING
The Impact of the Envelope: Elevating Your Direct Mail Campaigns An envelope is often seen as a basic item used to hold bills, cards, or letters. For businesses that use direct mail, the envelope is more than just a container. It is an important marketing tool.... by | Jan 18, 2021 | Blog, CONNECT MAGAZINE, CUSTOMER EXPERIENCE, DIGITAL MARKETING, DIRECT MARKETING, Marketing, STRATEGY
A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming... by Gina Danner | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are... by Admin | Sep 30, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING
You know it’s coming, the air is cooler and the days are getting shorter. Pumpkin ‘everything’ is showing up in your food, beverages, and social feeds. You may be thinking ahead to Halloween costumes or even plotting your Thanksgiving menu. Take your planning a little... by Admin | Mar 6, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story...
